Privacy Policy

By using our website, you consent to the practices described in this policy. We encourage you to read this document carefully to understand our approach to data privacy.

1. Information We Collect

We collect various types of information to provide you with an exceptional shopping experience:

• Personal Identification Information: Name, email address, shipping address, billing address, and phone number when you create an account or place an order.
• Payment Information: Credit/debit card details (processed securely through our payment gateways), PayPal account information, and billing details. Note that we do not store full payment card numbers on our servers.
• Technical Information: IP address, browser type, device information, operating system, and pages visited on our site.
• Shopping Preferences: Products viewed, items added to cart, purchase history, and browsing behavior.
• Communication Data: Correspondence with our customer service team and feedback provided.

2. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfill your orders for our authentic American style apparel and accessories
• To provide secure payment processing through our PCI DSS compliant systems
• To deliver personalized shopping experiences and product recommendations
• To communicate order confirmations, shipping updates, and customer service responses
• To improve our website functionality, product offerings, and customer service
• To prevent fraud and enhance the security of our payment systems
• To comply with legal obligations and enforce our terms of service
• To send marketing communications (only with your explicit consent)

3. Data Sharing and Disclosure

We value your privacy and do not sell your personal information to third parties. We may share your data in the following limited circumstances:

• Payment Processors: With trusted payment providers like Visa, MasterCard, JCB, and PayPal to facilitate secure transactions.
• Shipping Partners: With logistics companies to deliver your orders worldwide (excluding select remote areas and locations in Asia).
• Service Providers: With companies that provide essential services such as website hosting, data analysis, and customer support.
• Legal Requirements: When required by law, regulation, or legal process, or to protect the rights and safety of our business and customers.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

All third-party service providers are contractually obligated to protect your data and use it only for the services they provide.

4. Data Storage and Security

We implement robust security measures to protect your personal information:

• Secure Storage: Your data is stored on secure servers with limited access.
• Encryption: We use end-to-end encryption technologies to protect data during transmission.
• PCI DSS Compliance: Our payment systems comply with the Payment Card Industry Data Security Standard.
• Fraud Monitoring: Real-time monitoring systems help detect and prevent suspicious activities.
• Data Retention: We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

While we implement these comprehensive security measures, no method of transmission over the Internet or electronic storage is 100% secure. We continuously review and enhance our security practices to protect your information.

5. International Data Transfers

As a global retailer serving customers worldwide (with delivery available to most countries, excluding select remote areas and locations in Asia), your personal information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

6. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
• Correction: You can update or correct inaccurate information in your account.
• Deletion: You can request deletion of your personal information, subject to legal obligations.
• Objection: You can object to certain processing of your data, such as direct marketing.
• Data Portability: You can request a copy of your data in a structured, machine-readable format.
• Withdraw Consent: You can withdraw consent for marketing communications at any time.

To exercise these rights, please contact us at [email protected]. We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your shopping experience:

• Essential Cookies: Required for basic website functionality, such as adding items to your cart and secure checkout.
• Performance Cookies: Help us understand how visitors interact with our website to improve its performance.
• Functionality Cookies: Remember your preferences and settings for a personalized experience.
• Targeting Cookies: Used to deliver relevant advertisements and measure campaign effectiveness (with your consent).

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

8. Children’s Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last Updated” date. We encourage you to review this policy regularly.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We are committed to working with you to resolve any privacy concerns promptly and fairly.